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Bar codes, UPC’s, and wine… oh my!

The press, user, and industry response to Cor.kz 2.2 has been pretty amazing. FromThe Independent to Fox Business News to industry journals like BeverageWorld andIntoMobile, we’ve seen a lot of press and a lot of great feedback. One thing that’s been lost in some of the coverage and user feedback is that the bar code / UPC thing, while very cool, is not a panacea. Right now, we’re seeing about 55% of bar code searches coming back with one or more results. That’s a bit of a misleading figure, because what’s really happening is that some users, who search for mostly newer and more affordable wines, are seeing about 70% coverage, while users with older and rarer wines are seeing more like 40% coverage. There are a few things to know about the current state of wine UPC data:

Wine UPC scanning isn’t the only thing we’re working on here at Cor.kz — we’re already coding away on version 2.2.1, which will address several UI issues and make the application even easier to use. And we’ve got some other cool features up our collective sleeves as well. But in the meantime, we hope you enjoy the bar code feature, and we hope you’ll help us by contributing any bar codes you run across which aren’t already in the database!